Socially Made in Amsterdam


When you see them work, it looks like it almost comes natural. Hands with years of experience handle the most delicate and sleek fabrics. Every touch to a garment is approached with profound care. Complexity is tackled with thorough deliberation. These ladies are sincere handworkers, and it feels like they have not yet discovered it themselves.


At Winter in Holland, we’re connoisseurs of cloth. We are knitting and weaving for a while now. We have met a hand full of special people that are as devoted to their trade as we are.
Surrounding yourself with people that feel the same natural lust for something as you do, gives a great energy. It above all, opens doors to possibilities. This story is about the passionate ladies who apply their skills  to knitting machines.


We discovered this  newly founded squadron in 2015 while biking past their workplace in our neighborhood in Amsterdam. These ladies are part of a project named GildeLab. This is a social venture focusing on developing forgotten talent from the neighborhood in Amsterdam West.  Transforming these, in this case, women into professional craft-ladies in the field of sowing.

They helped us out by sowing a big cushion order. This is when the ladies really caught our eye. They show so much devotion and joy to their work, plus they are amazing at their craft. At Winter in Holland could not let this heartening experience go, and decided to propose them a new adventure. We asked them if they would like to learn how to knit on our machines. In this way they can help us out with production in the future, and we can offer them an education in a new craft.

Halfway 2016, we brought our machines and yarns to the Lab and kicked off an intense series of classes. Besides the raucous noise of the somewhat 200 needles hitting the metal knitting sled continuously, the concentration among the women was highly focused.
They tapped into their years of knowledge in crafts and turned this unknown object into a familiar tool. Almost like it was easy. This resulted in a successful try-out for our social program.

This tiny community is brimming with positivity.


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The community we’re talking about is not only a group of women who grew up in a culture where handwork is taught from mother to daughter. It is also a culture where a mother takes care of the kids and the father is the cost winner. The ladies are foreseeing a vacant future after the 24/7 motherhood has ended: The job of ‘being a mother’ unfortunately is not valuable on a CV. Therefore, these women mostly do not have a relevant education to function in our Dutch knowledge economy. So they all of a sudden go from full time parenting, to full time thumb tiddlers.

Amsterdam New West houses the largest percentage of households consisting of families with kids. 45% of the inhabitants of the same area is foreign. Originating from cultures where mothers stay at home to raise their kids. This conveys that the density of foreign housemothers is very high in this part of the city.
When unemployment is measured, only educated people who previously had a job are included in the calculation. This means that the unemployment numbers do not say anything about the true unemployment of the housemother.

The project Socially Made in Amsterdam aims to create employment within the neighborhood of New-West. Together with Het Gilde Lab, Winter in Holland works to educate ladies in the craft of knitting. Therefore, we are set out to provide them with work on a local scale.


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